On Textbooks
Monday, January 21st, 2008Small Business Management: an Entrepreneurial Emphasis, by Longenecker, Moore, Petty, Palich
This is the textbook for the ENTR 335 class. I am somewhat disappointed by it because I was hoping for something a little more detailed, but this book seems to focus more on relentless boosterism and extolling the glories of owning or starting your own […]